What I love most about my job is that I get to be there at the exact point where people hit their limits and start realizing they can actually go beyond them. It’s not just about training or aesthetics, it’s about breaking down the excuses and stories people tell themselves and seeing them finally confront what’s been holding them back.
What is your Greatest Motivation?
I’m driven by the idea of helping people be more than they thought they could be. I’m driven by the process of breaking patterns and challenging comfort zones through building alliance with the clients I work with.
Hobbies & Interests?
Arthouse cinema, jiu jitsu and Music
James Latham
Team Director - DIFC
James worked in the military for 5 years before becoming a fully qualified personal trainer.
A highly professional and skilled body transformation coach. As a former Royal Marine, he ensures to command nothing but the best performance with his clients.
Being in this industry gives me the opportunity to change people’s lives on a daily basis and watch them grow into healthier beings in front of my eyes.
What is your greatest motivation?
Striving to improve people’s health and wellness.
Hobbies & Interests?
BJJ, scuba diving, soccer, traveling, and caffeine!
What Our Clients Say
Alina
I joined Embody Fitness in September and it has exceeded all my expectations! I wanted a place that I could feel physically and mentally comfortable while working out. And I wanted a workout routine that was customised to me (with a way to also track my progress). The trainers are so driven! They are fun, super personable, friendly and professional. So between the wealth of knowledge amongst the members and management, the friendly and supportive environment, or the always organised and clean gym facilities, Embody Fitness is for anyone looking to make their health and wellness a top priority!
Eduardo
My experience at Embody has been phenomenal! Facilities are top notch, clean and modern, with latest generation equipment. In terms of training, you get a perfect combination between nutritional support and exercise plans to achieve your goals. I started initially with an 8 week program and saw expected results. Have now extended my journey with them. Perfect choice!
Diksha
Having tried multiple failed diets and workouts in the past, I decided to give Embody fitness a chance. The results I have experienced in the short span of 3 months is truly transformational. The Embody team know what they are doing! The entire vibe at the gym is so supportive and collaborative. I highly recommend this program to anyone looking to start a fitness transformation journey. Don’t be scared, trust the Embody way.
Faraz
I went in a skeptic and came away a complete believer. Having lost enough weight to reach my goal, yet build muscle, gain strength and convert to a healthy lifestyle. All this thanks to absolutely fantastic coaches who completely changed how I worked out, helped me get the perfect form, and kept me on track with positive reinforcement and regular feedback. My body transformation dream was made a reality. The equipment, the atmosphere and all the wonderful trainers just make this a great place.
Iram
I lost 1% body fat and gained 1kg of muscle in my first few weeks at Embody after being stuck at the same weight for months, with a persistent knee injury. I now train less, achieve more and my knee has improved 90%. I have trained at many gyms over the years, with different Personal Trainers around the world and I can honestly say, Embody is the best in class. Whether you are just starting your fitness journey or already have years of experience, the team at Embody will still be able to improve your fitness, mindset and body!
JH
After not being active during for about 2 years I was searching for a gym which was well reputed and where results are guaranteed to kick start me back into training after covid. I came across embody fitness online and met Dave and decided to join. The gym facility is top class there is no doubt about it. During our training every session I feel I’m doing the maximum that can be done in each session. During all exercises the trainers are there ensuring all movements are being done correctly, safely and at the optimum.
Mahesh
After having researched a lot about gyms in Dubai, I did join Embody with my wife for a 12 weeks transformation plan and I must say it has been worth an investment and engagement thus far. Although we weren't on the obese side of the spectrum and did not have a huge target of weight loss to fight our way through, we were guided meticulously by and before we could even realize, there were friends and colleagues complimenting about a positive physical change in us both. The entire staff and trainers are very well mannered and the place is chic and welcoming. Kudos to Embody, you all are doing a great job and I for one cannot ask for more.
Mansur
I decided to prioritise my health and physical fitness this year. Prior to my current active lifestyle, my busy schedule allowed me to have little to no time or commitment towards my health. However, thanks to the Embody fitness team I was able to rearrange my priorities and focus on my overall physical health and fitness. Embody has played a key role in my current motivation towards bettering myself physically as well as mentally and will be walking away with a better more active lifestyle.
Martha
I joined Embody Fitness recently for their 8 weeks program. I had previous experience with that type of training and my expectations were high. After 8 weeks, I can definitely say, that my expectations were meet/exceeded.
-The facilities include everything needed, are very clean and well maintained
-The atmosphere is very encouraging and positive
-The structure of the program I joined was very effective, with accurate and regular follow ups and assessments
And the final result was better than expected! The only negative I have to say: be warned, you might love it more than you think and extend the time with Embody, like I will.
Phillip
I signed onto this fitness studio for a 3 month program. The place itself is well located with parking underneath the bldg, and the design of the studio is of top quality equipment, it is a high end facility. The training program is designed around your needs and goals, in my case it was to revive fitness after a long break due to injuries. The best of all in this company is its people, making you feel at home and amongst friends. It is a very encouraging and positive environment to be in and work on your goals with your trainer (extremely attentive to their clients). This place and it’s people are serious about what they do and how they help get you there. I highly recommend it.
Rainer
Embody is the most luxurious, clean and professional gym I have come across in Dubai. I decided to stay on after the 12 week program as I continued to see progress. I have gained over 7kg of muscle without making major changes to my lifestyle, it has been a fairly smooth process. Not only are the trainers excellent, the facilities are top-notch. The reserved parking spots in the garage are a major plus. The changing rooms and equipment is always extremely clean, with cleaning staff all day. The gym is never crowded as all members only train with coaches. Be warned, you might love it and extend the time with Embody, like I will.
Tjalling
I've been training at Embody DIFC for a couple of months now and cant recommend them enough. The facilities are amazing, the staff is very nice and welcoming and the trainers know what they are doing. I have not only changed my lifestyle, but i am also enjoying going to the gym now and really seeing the results. If you are looking to change the way you look and feel, Embody is the place to go!
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The gym is top notch... state of the art training
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The most down to earth elite personal trainers in Dubai
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The go-to-place for body transformation
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The results... They are simply astonishing
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EXPERIENCE & QUALIFICATIONS
REPs recognised Level 3 Personal Trainer
BSc Sport Science
MSc Strength and Conditioning
3 years experience as Strength and Conditioning coach at a professional football club – Brentford FC
Over 8 years of experience in the fitness industry body fitness dxb
