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Dubai’s Best Gym & Most In-Demand Body Transformation Specialists. VIP Personal Training Gym in Dubai Lamborghini Building, Sheikh Zayed Road personal training in dubai+971 52 723 9333 Personal Training VIP Gym in DubaiWhatsapp Us


Team Director

James worked in the military for 5 years before becoming
a fully qualified personal trainer. After working at 2
elite football clubs as a strength coach and working with
Bear Grylls, James joined Embody Fitness as a manager.


“My trainer James is excellent, always very attentive to detail, very supportive and competent yet with a light touch, and has really helped me transform both body and mindset.”



“I would like to thank James for the great results I achieved that truly changed me. I would also like to thank Tim for dealing with my nutrition and making sure what I ate was exactly what my body needed for the changes.”



A Team Director
Backed by Experience

James Gym Manager

James became a Royal Marines Commando at the age of 19, and served for 5 years before becoming a fitness instructor. He has completed his bachelor’s degree in Sports Science (Human Performance) and a master’s degree in Strength and Conditioning. He has also worked at 2 elite football clubs as a Sport Scientist/Strength & Conditioning coach, and has held the responsibility of vice president at a West London Olympic Weightlighting club, working with athletes at an international level. In addition to this, James has also worked as part of the support team on two series of ITB’s Bear Grylls Survival School.

What do you love about your job?

Being in this industry gives me the opportunity to change people’s lives on a daily basis and watch them grow into healthier beings in front of my eyes.

What is your greatest motivation?

Striving to improve people’s health and wellness.

Hobbies & Interests?

BJJ, scuba diving, soccer, traveling, and caffeine!


Experience & Qualifications


  • – REPs Level 2 & 3 Personal Trainer
  • – BSc Sport Science
  • – MSc Strength and Conditioning
  • – 3 years experience as Strength and Conditioning coach
  • at a professional football club – Brentford FC
  • – Over 8 years experience in the fitness industry




Gym Manager James training a client in Embody Fitness Dubai